What is Straight Pass Through?
What is Straight Pass Through?
Straight Pass Through is a term applying only to a Merchant Account with Gross Billing whose surcharges are passed through at cost, i.e.: no markup.
Each Card Association (Visa, MC, Discover or Amex) has many different individual designations of their cards, respectively.
For example, there are 38 varieties of Visas, 44 varieties of MasterCard, and so forth.
When you accept a credit card from a customer, you have NO idea which type of Visa or MasterCard it is. They all have 16 digits, 4 digit expiration, and 3 digit CVV code.
Card Associations surcharge for:
rewards cards
travel/entertainment cards
international/foreign cards
preferred cards (no credit limit)
commercial cards
business cards
corporate cards
commercial electronic
purchasing cards
and many more!
It All Comes Down to Risk (supposedly)
On each of their cards, the Card Associations assess the risk of disputes, chargebacks and incidence of fraud of their individual card types.
They charge MORE when they assess higher risk. For example, oftentimes business cards get abused, stolen and employers commonly dispute transactions. So as you might expect, business cards often have the highest surcharges.
Debit Cards Are Best
Because Debit cards have a decreased risk of fraud, Issuing Banks give a rebate of about 0.5% on all debit cards. Not only do many Processors keep this rebate without passing it on to Merchants, some actually charge MORE for it!
Interchange
The list of these Surcharges on all their card types is called Interchange.
Double Dipping
Sadly, a lot of Processors pad the surcharges for additional profit. They’re not content making a profit solely on the Discount Rate (base rate usually on the front page of Statement). So they double dip by jacking up the rates on surcharged cards
Tiered Billing
Sometimes surcharged cards are referred to as MidQual or NonQual charges because they do not qualify at the base rate.
There are other surcharges incurred as well under certain circumstances:
key entered where card not present (CNP)
transaction did not settle (batch) within 24-96 hours
address verification failure
sales tax code ignored
verification prompts ignored
If you are on Tiered billing, see Tricks of the Trade: Tier Billing
Understanding your statement should not require an MBA from Harvard.
The first thing to understand about fees is where they go precisely.
Tuesday, May 26, 2009
What is Straight Pass Through?